- Christopher
G. Ferman
Marketing
and
Media
Objective
A self-starter who is energetic, creative, tactical and analytical with experience in marketing, media, and sales. I have a passion for delivering profitable revenue growth and results that exceed goals in a fast-paced environment.
Create an atmosphere of achievement
No matter how small, working toward and achieving goals must be all day, every day.
Positive Attitude
Commitment to the Company's Vision
Avoid Obstacles
Experience
Strengthened company’s business by leading implementation of a company-wide market strategy. Oversaw day to day operations and sales numbers. Grew company sales from 800,000 to 6.2 mil in first five years. Increased profits by expanding the business presence online and introduced products into new markets.
• Developed marketing strategy for all geographies and customers
• Oversaw creation of all marketing materials and media content
• Managed implementation of direct and online marketing, advertising and PR campaigns
• Worked directly with CEO to set and monitor marketing budget
• Collaborated across the organization to shape brand identity and ensure customer experience met brand promise
• Organized and managed tradeshows
Ran and operated an educational production company in which children can make their own short-films and videos. From development to pre-production, production, post-production, and marketing, I built and fostered an environment in which the creative talents of the children flourished.
• Film and produce films for children
• Advance production quality of work across mediums
• Develop and build creative trust and credibility
• Participate in creative development, build on ideas and execute collaboratively
I created a music and computer program for students, which effectively utilized staff and school facilities, and reduced class costs and improved the financial condition of the music program. I successfully reorganized the music program to include new technologies, including video lessons and online learning. Redeveloped the computer classes to become multimedia focused - including video editing and animation. I marketed, advertised, and built relationships.
• Conducted, Orchestrated, and Planned Music Program
• Developed music curriculum that utilized new technologies
• Redeveloped the computer classes to become multimedia-focused
• Developed educational program that included Multimedia and film production
This is where I started my professional career in marketing. The day before I started teaching, the other band director in the school district came to meet me. He said, “you're going to have to sell this program if you want it to be successful.” From the first day of class (only about eight students), I marketed, advertised, and built relationships, by the end of the second year all my classes were at maximum capacities. They had to hire a new teacher to hand the over flow of students.
• Conducted, Orchestrated, and Planned Music Program
• Wrote and developed the educational program based on state standards for the elementary school music program for the Manhattan Beach Unified School District
Education
Past Memberships/Community Organizations
Computer Skills
Digital & Offset Printing Pre-Press
Variable Data Technologies
Typesetting, Layout & Design
Illustration & Animation
Illustrator, Photoshop, InDesign
Microsoft Office, Quark Xpress
Avid Pro Tools, Adobe Audition
Finale Music Notation, Avid Sibelius
Sound Studio (felttip)
Musical Instrument Digital (Midi)
HTML hand scripting, Javascript & CSS
Adobe Flash & Dreamweaver
WordPress, SquareSpace
Hosting, FTP
3d Modeling – Blender 3d
Video Editing – Final Cut Pro, Premiere
Hardware Repair, Networking & A/V
Mac OSX / Windows
HP Scitex and Software
Mac OSX / Windows
Additional Skills
Industries and Accounts Sold To
Home Depot
Lowes
Menards
Home Hardware - Canada
Lowes - Canada
Rona - Canada
John Lewis - UK
Ace Hardware Corporation
Do it Best Corp
The True Value Company
Milwaukee tools
Dixieline
Florida Hardware
Orgill, Inc
CCA Global
Surfaces
JCPenney
Sears
Closet by Design
Amazon
Hayneedle
Wayfair
Inc Store
The United States Air Force
The United States Army Reserve
DIY Network
HGTV
HBO
Warner Brothers
Fireworks Productions of Arizona
Marketing and Media Director Available
I am interested in finding a position as a Marketing Director where I can utilize my knowledge and skills surrounding marketing and entrepreneurship for the benefit of your company.
Five Key Components To Successful Content Marketing
Nearly all successful marketing campaigns don't just happen by accident. They require time, attention, and most importantly - planning. Many businesses take a haphazard approach, piecing together various strategies, then hope for the best. Below are four of the five key components. Contact if you would like to learn about the fifth.
The Audience
The Content
The Offer
The Promotion and Distribution
Key Components
First every company need to decide exactly who they marketing to.
This key step will build the foundation of your marketing campaign for any business.
This could be written, illustrated, or taped content (e.g., a blog or social media post, a report, a press release, etc.), an image (e.g., a meme, infographic, etc.) or a video (YouTube).
Keep your target audience in mind and solve the exact problem and the primary issue your product or services solves for them.
This usually isn't a hard sale. Companies compete, so the offer should be something that's very valuable to the target audience, and that they can't get anywhere else.
According to the Altimeter Group, only 26 percent of businesses invest in the distribution of their content.
This key step will build the foundation of a marketing campaign for any business.
Daily Ideas
Keeping Moral Up with a smile
Number of Coffee Cups Today
Times this year Zestfully work toward a goal