Marketing

Make & Manage A Marketing Team for High Performance

Make & Manage A Marketing Team for High Performance

High Performance Work Practices, Indicators, and Organization Effectiveness Traditional sources of competitive advantage have been eroded by our vigorous diffusion of technological innovation and increased competition, leaders have sought out new sources of competitive advantage.  One area of competitive advantage is the high performance work practices of a marketing […]

Guidelines to help with Search Engines

Guidelines to help with Search Engines

Guidelines for Your Site Be sincere. Sites which engage in user abuse such as Cloaking, Link Schemes, Redirects, Keyword Stuffing, or Misleading markup are considered to be low quality by all search engines. As a result, these sites can incur ranking penalties, have markup ignored, or not […]

Marketing & Media Department

Marketing & Media Department

Marketing & Media Department Defined The Marketing and Media Department in any organization is the marketing communications arm and the primary source for news and information.  Its key responsibilities are to create and maintain Marketing Strategy, Marketing Research, Product Development, and Communications. Responsibilities & Services […]

Top Principles of Marketing

Top Principles of Marketing

In this digital world, we must not forget basic Principles of Marketing. If all energies are being focused on Search Engine Optimization (SEO) the purpose of having SEO is lost. There are four guiding marketing strategy principles that if implemented properly can lead to business […]

Understanding Yoast SEO for WordPress

Understanding Yoast SEO for WordPress

Yoast SEO Yoast SEO is a plugin for WordPress (WP).  It has been around since 2008 and they boost it as the original SEO plugin for WP.  With Yoast SEO, you get a solid toolset that helps you gain a spot on the first page in search […]

First Time Entrepreneur

First Time Entrepreneur

The Entrepreneur You have decided you are an entrepreneur. You are extremely knowledgeable and passionate about an idea or you think you’ve found a way to fill a vacancy in the marketplace. You have come to the conclusion that this is the time to start a […]